Media Contact:
Erin Siegel
Century 21 Real Estate LLC, for
CENTURY 21 Bluegrass Realty Pros
201.913.1432
erin.siegel@century21.net
Elizabethtown Brokerage with Deep Military Ties Joins the National Brand to Pursue Future Growth and Enhance its Referral Network
ELIZABETHTOWN, Ky. (April 30, 2026) – Century 21 Real Estate LLC, a global
industry leader and the most recognized name in real estate*, is expanding its brand’s
presence in central Kentucky with Bluegrass Realty Pros, Inc in Elizabethtown.
The full-service brokerage was founded just over four years ago by former U.S. Army
Staff Sergeant and 20-plus-year real estate veteran, Jason Jarstfer, and his wife and
Hardin County native, Melissa Jarstfer. Following his high school graduation, Jason
enlisted in the U.S. Army, where he was stationed in several locations across the globe,
including at nearby Fort Knox, which is how he began to fall in love with the charm of
central Kentucky. After his service ended in 2005, Jason became a licensed real estate
professional in Kentucky in that same year. Since then, Jason has been a top performer
in sales, has worked as a licensed auctioneer and an associate broker, and now serves
as the principal broker/owner of his own company. Melissa followed Jason into the
industry in 2017 and quickly became a robust resource for buyers, sellers, builders, and
investors.
Throughout their real estate career, the Jarstfers reinforced their military ties by
welcoming several other military veterans into the brokerage and by working closely
with nearby military families who provide a robust network of repeat referrals. In
addition to their military expertise, the Jarstfers and their agents can help residents
throughout central Kentucky with residential and commercial sales, land and investment
properties, and real estate auctions.
Now doing business as CENTURY 21 Bluegrass Realty Pros, the Jarstfers and their
independent sales professionals will have access to the CENTURY 21 ® brand’s world-
class technology, marketing, lead generation, agent learning, and coaching. Agent
training was a key contributing factor behind the Jarstfers’ decision to affiliate with the
brand, as the CENTURY 21 agent learning resources can significantly expedite the
agent onboarding process. The duo also cites acquisition opportunities as another key
reason for affiliating, as they would like to triple their agent count over the next 12
months.
“Joining a global brand can open so many doors for us, and give our agents plenty of
reasons to be excited,” said Jason. “Locally, we’ve already developed a reputation for
our ability to position homes to sell effectively. Now, with the global identity of
CENTURY 21 behind us, we’re able to more easily spread that reputation into new
markets, where our local brand identity hasn’t yet penetrated. The allure of the
CENTURY 21 suite of services can also help us attract more mid to top-level agents
nearby, as we look to significantly increase the size of our business.”
Although the firm has significant growth plans on the horizon, Jason and Melissa only
plan to grow through meticulous, strategic recruitment and acquisitions. CENTURY 21
Bluegrass Realty Pros has established its identity as an integrity-first company that
focuses on building meaningful community relationships before pivoting towards
scalability. As part of the CENTURY 21 network, this mantra will still be at the heart of
the company, even as it pursues new growth opportunities.
“We pride ourselves on our ability to leave a lasting impact on every client and
community we serve,” said Jason. “I’ve been blessed to call Hardin County home for
over 20 years; this is where I’ve started my family, and this is where I want my family to
stay. This community has welcomed me with open arms, and it’s since become a part of
who I am. Both my agents and I feel a true sense of connectivity with the areas we
serve, and our goal to make central Kentucky a better place is our personal passion.”
Elizabethtown is just under 50 miles south of Louisville, only 15 minutes from Fort
Knox, and sits directly on I-65. Known for its strong military ties thanks to the nearby
installation, the area supports a diverse community of active-duty service members and
veterans, along with other families coming to the region for its southern charm and
proximity to Louisville. Nearby Mammoth Cave National Park, the largest cave system
in the world, and Rough River Lake also attract thousands of outdoor enthusiasts every
year.
“Bluegrass Realty Pros is truly a unique operation, as it blends the importance of family
values with the noble cause of helping our nation’s service members,” said Mike
Miedler, president and CEO of Century 21 Real Estate LLC. “Jason, Melissa, their
daughter, and their affiliated sales professionals have all built this business from the
ground up, while establishing long-term relationships and building a reputation amongst
the local military community. These values naturally align with the CENTURY 21 brand,
and we’re excited to help provide an even stronger support system for the Jarstfers as
they look to grow their company name.”
CENTURY 21 Bluegrass Realty Pros is looking for motivated and ambitious
independent sales professionals to join their growing real estate company. Whether
exploring a new professional opportunity or looking to elevate a long-lasting real estate
business, new faces are welcome. Area residents who are looking to make a move in
the future are encouraged to visit at 639 North Mulberry Street in Elizabethtown, KY
42701 or call 270-312-2943 to learn more about this opportunity.
*Study Source: 2025 Kantar Study. The survey results are based on 1,200 online interviews with a
national random sample of adults (ages 18+) who are equal decision makers in real estate transactions
and active in the real estate market (bought or sold a home within the past two years or, plan to purchase
or sell a home within the next two years). Recognition question based on consumer awareness of brand
in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 – December 3, 2025.
About CENTURY 21 Bluegrass Realty Pros
CENTURY 21 Bluegrass Realty Pros is an independently owned and operated
franchise affiliate of CENTURY 21 Real Estate LLC (century21.com), franchisor of the
iconic CENTURY 21 ® brand. Built on a legacy of trust and client-first service, the
124,000-plus CENTURY 21® independent sales professionals in approximately 11,000
offices across 79 countries and territories are committed to guiding clients along every
step of their real estate journey. The CENTURY 21 brand equips its system members
with industry-leading tools, resources, and marketing that help them deliver
extraordinary experiences for buyers and sellers. Century 21 Real Estate websites,
including century21.com and commercial.century21.com, offer resources to help
consumers navigate every stage of homeownership.
Century 21 Real Estate LLC operates within Compass International Holdings (CIH), a
global real estate services company.
© 2026 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, C21®, and
the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate
LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act
and the Equal Opportunity Act. Each office is independently owned and operated.
