Boutique Edwards-based Firm Helps the Most Recognized Name in Real Estate Solidify its Footprint in Colorado’s Resort Home Market
EDWARDS, Colo. (Sept. 16, 2024) – Century 21 Real Estate LLC., a global industry leader and the most recognized name in real estate*, is strengthening the CENTURY 21® brand’s presence in Colorado’s luxury home market with its latest affiliation of Edwards-based Top Dog Properties.
Founded in 2021 by current broker/owner Gregory Peterson, the brokerage has quickly developed a strong reputation within some of Colorado’s most luxurious markets such as Aspen, Denver and Vail, as well as several other communities throughout the state. Top Dog Properties places a distinct focus on buying, selling and managing resort homes throughout the Rocky Mountains. In addition, the firm’s independent sales professionals are also able to assist with commercial real estate as well as rental and investment properties.
Peterson first ventured into Colorado real estate in 2014 as a means to supplement his primary income as the owner of his own fitness company. His fitness company soon took off, providing Peterson with the opportunity to consult for the U.S. military and assist wounded soldiers in Baghdad. As his passion for helping others grew, so did his investment in his real estate professional journey, until it eventually became his primary focus. Since making this change, Peterson has been named a “Top 100 Person in Real Estate,” by The Top 100 Magazine, and he now leads a group of multilingual sales professionals with real estate experience that extends well beyond Colorado’s state borders.
Now doing business as CENTURY 21 Top Dog Properties, Peterson and his relentless independent sales professionals will have access to the CENTURY 21 brand’s world-class technology and marketing, lead generation, agent learning and coaching and innovative productivity platform to help deliver the highest quality of service to buyers, sellers and investors.
These tools will serve to fuel Peterson’s entrepreneurial ambitions, as he already has plans in place to expand his business into Arizona, Texas and Florida, as well as into Mexico, where he also has industry ties. Peterson also intends to leverage the recognition of the CENTURY 21® brand to help fuel growth in his existing markets, as he aims to reach 150 sales professionals in the near future.
“Our affiliation with Century 21 Real Estate was ultimately inspired by the freedom that the brand can provide,” said Peterson. “It provides us with not only the means to attract new agents locally, but it also provides international referral avenues to help us grow our operation at our desired pace. We’ve specifically had our sights set on growing south of both the Colorado and U.S. borders, and we believe that this affiliation is what will finally provide us with the keys to make that a reality.”
CENTURY 21 Top Dog Properties sets itself apart through its commitment to service and its commitment to making real estate manageable and fun. Peterson and his independent sales professionals focus on optimizing the client experience through the transaction, as opposed to the dollars attached to it. By thoroughly handling each step of the real estate process, CENTURY 21 Top Dog Properties ensures that clients will not only be satisfied but that they will have a stress-free, enjoyable experience. This philosophy is also reflected in the company’s tagline: “Wag more, bark less.”
“We care about every aspect of the transaction, starting with the clients and sales professionals themselves and trickling down into the finer details that we handle without letting the clients worry about,” said Peterson. “Real estate is fueled by emotion, and we truly feel passionate and enjoy what we do. We know that buying or selling a home is one of the most stressful decisions in a person’s life, but if we can make that process just a little easier or a little more fun, then we know we’re making a difference.”
While CENTURY 21 Top Dog Properties serves most of the state of Colorado, its main location is in Edwards, roughly two hours west of Denver, and even closer to the popular resort towns of Aspen, Beaver Creek and Vail. Nestled in the heart of the Rocky Mountains, the region is defined by its alpine, outdoor lifestyle, which is also reflected in the style of many homes in the area. With an abundance of breathtaking sights as well as a major metropolitan area located less than two hours away, the region is at the top of many mountain lovers’ lists when it comes to the most desirable places to live.
“The Rockies have their own distinct real estate market, which attracts consumers from across the country and around the world,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “For the CENTURY 21 brand to adequately reach those consumers, it means having the proper representative in the area. We know that Greg is well-positioned for that role. His entrepreneurial spirit, natural people skills and desire to serve make him a great fit for the CENTURY 21 network. We fully trust him to represent the brand in one of the most desirable markets in the country, and we’re also excited to help him pursue his growth plans.”
Peterson is looking for relentless sales professionals to join his growing real estate company and invites area residents seeking a new professional opportunity, or real estate agents looking for a new home, to visit at 216 Main St., Suite C-104 in Edwards, CO 81632 or call at (970) 331-1333.
*Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 – December 1, 2023.
About CENTURY 21 Top Dog Properties
CENTURY 21 Top Dog Properties is an independently owned and operated franchise affiliate of Century 21 Real Estate, franchisor of the iconic CENTURY 21® brand, comprised of over 11,000 independently owned and operated franchised offices in 79 countries and territories worldwide with more than 132,000 independent sales professionals.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Erin Siegel
Century 21 Real Estate LLC, for CENTURY 21 Top Dog Properties
201.913.1432
