Fifth-Generation Salida Native Taps Into the CENTURY 21 Brand to Upgrade His Hometown’s Real Estate Services
SALIDA, Colo. (May 21, 2025) – Century 21 Real Estate LLC., a global industry leader and the most recognized name in real estate*, is fortifying its brand’s presence in Colorado’s high country with the affiliation of First Colorado Land Office, Inc., a multi-office brokerage with over 50 years of history serving Chaffee County.
Originally established in 1973, the three-office brokerage has been owned and operated by Jeffrey Post for the past 19 years. Post is a fifth-generation Salida native who has spent his entire life building connections in his hometown, aside from the time he spent attending the University of Wyoming. Upon graduating and returning to Salida, Post opened his own fencing business, which quickly became his pathway to real estate. He spent the formative years of his career learning the intricacies of Colorado property use, ranching, and small business ownership. That knowledge has since translated into numerous accolades for Post, including being named Chaffee County’s REALTOR® of the Year and serving as the Heart of the Rockies Chamber of Commerce’s past president.
Post’s reputation for rolling up his sleeves and immersing himself in Rocky Mountain real estate has helped fuel his company’s growth to three separate locations across the high country, including two offices in Salida and one in Buena Vista. From these offices, Post and his independent sales professionals are able to assist with many central Colorado commercial and residential real estate needs.
Now doing business as CENTURY 21 Community First, Post and his independent sales professionals will have access to the CENTURY 21® brand’s world-class technology and marketing, lead generation, and agent learning and coaching. Post has already begun laying the groundwork for meticulous growth plans as a Century 21 Real Estate affiliate, including pursuing potential mergers and acquisitions and enhancing the company’s current recruiting efforts.
“The decision to join the CENTURY 21® brand stems from a desire to provide more for our real estate professionals and our clients,” said Post. “We’re focused on growing in a way that’s thoughtful and aligned with our values. The CENTURY 21® system offers unparalleled technology, marketing tools, learning and development resources, and brand recognition—all of which support our office’s success while allowing us to maintain the values and personal connections that define us. It’s an affiliation that will help us grow while staying true to who we are.”
Although the firm first opened its doors over 50 years ago, to this day, it is still a premier real estate provider in Salida. As recently as September of 2023, the Chaffee County Chamber of Commerce named Post’s company as the “Business of the Month” for the continued trust and confidence that it instills in nearby residents. Post and the rest of his independent sales professionals have a collective dedication to both their clients and the community. With a philosophy centered around integrity, work ethic, and giving back to the community that the Post family has called home for over 100 years, CENTURY 21 Community First will never shy away from going above and beyond.
“We’ve helped generations of families buy and sell property here, always with a personal touch, a deep understanding of the area, and a smile on our faces,” said Post. “It’s not just our experience that sets us apart, but our roots. We’re woven into the fabric of this community – five generations deep – and we approach real estate with a genuine desire to serve. Our brokerage is a trusted name because people know we’ll be here tomorrow, just like we’ve been here for decades.”
Giving back is a central part of CENTURY 21 Community First’s identity. Members of the firm support local schools, churches, and nearby nonprofits, including the local Boys & Girls Club. They play an active role in local economic development efforts, including sponsoring fundraisers, hosting events, and volunteering on local boards. Post and his colleagues spend equal amounts of time immersing themselves in real estate as they do investing in the people and places of the high country.
“At the CENTURY 21® brand, we always talk about the importance of maintaining a family feel no matter how large or small the brand grows,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “To work with a company that not only has been around for over 50 years but is also led by a fifth-generation native of the area is incredibly meaningful to us. Jeff gets this business, and more importantly, he gets the people behind this business. We look forward to helping him bring his company into the future and we hope that one day the CENTURY 21 brand will also become a staple of Salida, just like the Post family already is.”
Post is looking for motivated and ambitious sales professionals to join his growing real estate company. Whether exploring a new professional opportunity or looking to elevate a long-lasting real estate business, Post is excited to welcome new faces. Area residents who are looking to make a move in the future are encouraged to visit at 7385 W Hwy 50, Salida, CO 81201 or call (719) 539-6682 to learn more about this opportunity.
*Study Source: 2024 Brand Health Study. The survey results are based on 1,203 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 12- December 2, 2024.
About CENTURY 21 Community First
CENTURY 21 Community First is an independently owned and operated franchise affiliate of Century 21 Real Estate, franchisor of the iconic CENTURY 21® brand, comprised of approximately 11,000 independently owned and operated franchised offices in 79 countries and territories worldwide with approximately 130,000 independent sales professionals.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
© 2025 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Erin Siegel
Century 21 Real Estate LLC, for
CENTURY 21 Community First
201.913.1432
