Regional brokerages join forces to grow footprint and enhance services to agents and clients
COLUMBUS, OHIO (Nov. 4, 2025) – CENTURY 21 Excellence Realty, a regional brokerage with offices in Columbus, Cleveland and Akron, has joined forces with Realty Exchange with four offices spanning the Ohio, West Virginia and Kentucky borders. With this announcement, the formerly independent firm will do business as CENTURY 21 Excellence Realty, leaning into its strong local reputation while leveraging the brand tools, technology and systems of the most recognized name in real estate.*
Realty Exchange was founded in 2013 by Shane Radcliff, who will continue to serve as a manager and oversee the integration of the many CENTURY 21 tools and systems for his agents. With offices in Asland and Grayson, KY; Huntington, WV; and Proctorville, OH, the firm serves a vibrant community anchored by Marshall University in Huntington.
Founded in 2005 in the Cleveland/Akron area by Tony DeAnna, CENTURY 21 Excellence Realty has expanded its service area to Columbus, growing to seven offices and 200 sales associates.
The combined company now comprises 11 offices and approximately 275 independent agents spanning three states, with ample opportunity to fill in the service area between two markets. Leveraging the CENTURY 21 brand’s robust suite of business-building tools, these agents will have access to state-of-the-art technology and an international network to complement their community connections and local market knowledge.
According to Tony DeAnna, Broker of CENTURY 21 Excellence Realty, “Our merger with Realty Exchange makes so much sense because Shane and I operate in very similar ways. Our shared philosophies of putting agents and clients at the forefront of everything we do provides a rock solid foundation for working collaboratively to combine our strengths, expand our market presence, and provide agents with a new level of support to help them serve their clients in meaningful ways.”
“Our agents are going to love the additional support from the CENTURY 21 brand as well as their powerful tools, technology and marketing resources. Having access to cutting-edge systems, world-class training, and powerful networking opportunities will elevate the service they can provide to their clients,” said Radcliff. “Joining forces with CENTURY 21 Excellence Realty puts us in a great position to assist agents in taking their business to the next level.”
*Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 – December 1, 2023.
About CENTURY 21 Excellence Realty
CENTURY 21 Excellence Realty is an independently owned and operated franchise affiliate of Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, comprised of approximately 11,000 independently owned and operated franchised offices in 79 countries and territories worldwide with more than 130,000 independent sales professionals.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
© 2025 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Erin Siegel
Century 21 Real Estate LLC, for
CENTURY 21 Excellence Realty
201.913.1432
