ERA Prime Real Estate Group Acquires GAP Realty Group to Further Expand Service Area into Southeast Michigan
DETROIT, M.I. (Sept. 24, 2024) – ERA Prime Real Estate Group, with offices in Farmington, Grand Blanc and Southgate, has acquired GAP Realty Group in Southgate. The combined operation is now doing business as ERA Prime Real Estate Group. The move creates a seamless service area in markets serving the Greater Detroit Metro region, increasing ERA Prime Real Estate Group’s service area and market share further into Southeast Michigan.
Founded in 2017, ERA Prime Realty Group is owned by Willie Ray III. The full-service firm, which also offers mortgage and title services, has developed a reputation for being one of the most knowledgeable brokerages in the area on topics such as loan origination, mortgages, property staging, closing services as well as investment properties and property management.
Ray has served in multiple leadership roles with the East Central Association of Realtors including as a member of the board of directors in 2017, 2018, 2021 and 2023. He also served as the association’s president in 2019 and 2020, and in 2020 was recognized as Realtor of the Year. He is currently serving as the President for the East Central Association of Realtors again for 2024.
GAP Realty Group, founded by Alex Pandoff in 2015, has 50 agents who work with clients on all types of properties. Collectively, they speak eight different languages. GAP Realty Group’s operations will be folded into ERA Prime Real Estate Group’s existing Southgate office.
This acquisition is Ray’s third since affiliating with ERA Real Estate in early 2023. Last fall, Ray acquired the Farmington-based operations of a fellow ERA broker/owner, a move that allowed both companies to focus on a more concentrated service area. Ray’s second acquisition of Compass Realty Pro in July of 2024 was fueled by a desire to establish a greater presence in the vibrant Southeastern Michigan region. The addition of GAP Realty Group will further solidify ERA Prime Realty Group’s Downriver presence.
“We’re so exciting to be joining forces with Alex and his team,” said Ray. “This impressive group of real estate professionals work hard with a positive and upbeat approach that is both highly respected in the community but also very much appreciated during long and often challenging real estate transactions. Together, we will leverage the tremendous synergies this move creates for our combined operations and capitalize on the growth that is inherent in the region to grow and expand our company even further.”
In addition to creating an expanded service area for the newly combined ERA Prime Real Estate Group, this acquisition can also boost productivity and provide a more streamlined work environment for the company’s existing agents. The company’s affiliated sales professionals can benefit from the ERA® brand’s enhanced tools and services, sophisticated marketing programs and assets, extensive professional development resources and a global referral network, as well as an enhanced Southeastern Michigan referral corridor.
As part of ERA Prime Realty Estate Group’s leadership team, Pandoff will now serve as associate broker.
“I’ve worked in real estate for more than two decades with a continuous focus on going the extra mile for clients, something that Willie and his team are also widely known for,” said Panoff. “This exciting development will allow us to provide an even higher level of service to our clients.”
About ERA Real Estate
ERA Real Estate knows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for nearly 50 years, the ERA® brand features a powerful network of like-minded entrepreneurs supported by the brand’s game-changing technology, products and powerful lead generation.
The ERA Real Estate network includes more than 42,000 affiliated brokers and independent sales associates and approximately 2,400 offices throughout the United States and 39 other countries and territories.
ERA Franchise Systems LLC (www.ERA.com) is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global provider of real estate services. ERA Real Estate information is available at www.ERA.com.
© 2024 ERA Franchise Systems LLC. All rights reserved. ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.
Media Contacts:
Randi Rispoli
ERA Real Estate
973-407-5241
