Matt Gentile

GEO Is the New SEO: How to Show Up When AI Does the Googling for Everyone

The internet has changed again, because apparently the internet enjoys making marketers earn their therapy. For years, the game was simple enough: write useful content, optimize it for Google, sprinkle in some backlinks, maybe whisper a prayer to the algorithm gods, and wait for traffic. That world is not exactly dead, but it is definitely…

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Recruiting Insight Drops Second Edition of “The Simple Psychology of Real Estate Recruiting”

A street-tested playbook for brokers who are done with the “numbers game” and ready to win the battle for top talent. SEATTLE, WA (March 16, 2026) – Recruiting Insight, the leading team for real estate growth and talent strategy, just announced the expanded second edition of its must-read book, The Simple Psychology of Real Estate…

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Recruiting Insight Releases 2026 Agent Migration Report: $15.7 Billion Strategic Shift Reveals Internal Mobility as Key to Real Estate Survival

“The data doesn’t suggest firms should stop recruiting,” said Mark Johnson, MBA, Managing Partner at Recruiting Insight. “It shows that the highest return on retention capital comes from removing friction inside the organization. Firms that facilitate internal mobility protect revenue and retain elite talent far more effectively than those that simply try to block movement.”

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Mark Schmitt Joins The Kaim Team, Bringing a Unique Blend of Service, Integrity, and Market Experience

MENTOR, OH (January 26, 2026) — The Kaim Team at Real of Ohio proudly announces the addition of Mark Schmitt to its growing Northeast Ohio real estate team. Schmitt brings more than 18 years of personal real estate experience, along with a distinguished background in law enforcement and science-based personal training, further strengthening the team’s…

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CONNECTICUT BROKERAGES JOIN FORCES TO INCREASE MARKET SHARE AND FUEL GROWTH

Manchester-Based ERA Blanchard & Rossetto Acquires Wallace & Tetreault Realty in South Windsor MANCHESTER, CONN. (Dec. 3, 2025) – ERA Blanchard & Rosetto today announced the firm has acquired Wallace & Tetreault Realty in neighboring South Windsor. With this announcement, the combined operations now include two offices and nearly 50 agents serving most counties in…

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Local Experts, The Vince Boyle Team, Joins CENTURY 21® Ryon Real Estate, Strengthening Market Leadership Across Greater Lehigh Valley and Anthracite Coal Region. 

POTTSVILLE, Pa. (Sept. 12, 2025) – CENTURY 21 Ryon Real Estate has welcomed the award-winning Vince Boyle Team to the brokerage, bringing a proven record of success, deep community ties, and a client-first approach to home buyers and sellers across the greater Lehigh Valley and Anthracite Coal Region. Led by Vince Boyle, a native of…

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