Asheville Firm Eyes Future Growth Opportunities with the Most Recognized Name in Real Estate
ASHEVILLE, N.C. (Feb. 26, 2024) – Century 21 Real Estate LLC., a global industry leader and the most recognized name in real estate*, is strengthening its presence in North Carolina’s Blue Ridge Mountains with the affiliation of Asheville-based brokerage, Modern Mountain Real Estate, LLC.
The white glove service firm has assisted several communities along North Carolina’s westernmost mountain ranges since 2019, including parts of Buncombe, Haywood, Henderson, Jackson, Madison, McDowell, Mitchell, Transylvania and Yancey counties. Under the leadership of local Asheville resident Chris Smith, the company has deep knowledge of the region’s residential and commercial real estate markets.
Smith, who has called the region home for more than 25 years, has a long history of business ownership and company management. Before becoming a real estate professional in 2014, he began his career by founding a landscape and house flipping business, where he learned the necessary investments required to improve a property. After selling his first business, he became the General Manager of a brewery in downtown Asheville, further cementing his roots in the local community. Following this position, Smith became the broker/owner of Modern Mountain Real Estate, LLC in 2019, where he became known as a top realtor in Asheville.
Now doing business as CENTURY 21 Connected, Smith and his team of relentless affiliated sales professionals will have access to the CENTURY 21® brand’s world-class technology and marketing, lead generation, agent learning and coaching, and innovative productivity platform to help better serve and deliver the highest quality of service to buyers, sellers and investors.
With this newfound access to the CENTURY 21® brand’s tools and recognition, Smith has his sights set on pursuing significant growth opportunities. In the next five years, he plans on growing his geographic footprint tenfold, adding nine new offices to his franchise and specifically growing towards Charlotte and Greenville/Spartanburg. These new office locations will be the direct result of a massive recruiting effort, as Smith also has plans to add 500 new agents to his company and establish CENTURY 21 Connected as one of the premier service providers in Western North Carolina.
“The CENTURY 21® brand has a long-standing history of commitment to their consumers as well as a top-notch suite of services in the real estate industry,” said Smith. “Our team has always been a diverse group of professionals capable of helping people from all walks of life, and now the CENTURY 21 branding can help us get our foot in the door with the widest variety of clientele possible.”
As a firm that is made up mostly of local residents, CENTURY 21 Connected is fully committed to its clients, its community and the connections that come from both. The brokerage prides itself on its distinction as a “white glove” service provider, ensuring that every client is treated like family with undivided care and attention. As Smith and his affiliated agents navigate their pending plans for future growth, they will be guided by these values.
“We have agents who are teachers, coaches and local business owners, and we’re in love with the community where we live,” said Smith. “We have a responsibility not only to provide our new and prospective neighbors with all of the area expertise that we have to offer, but also to do everything in our power to help them find a home they can love just as much.”
Community involvement also guides the CENTURY 21 Connected firm beyond its business transactions. The company hosts an annual golf charity event, the Crush Cancer Fundraiser, where all proceeds go towards a family battling the disease. In 2023 alone, the firm generated $20,000 for a family.
For those looking to find a scenic, friendly, tight-knit community, Asheville is one of the most ideal locations in all of North Carolina. As a mountain town, it offers access to plenty of outdoor activities, as well as locally renowned breweries and a vibrant music scene. Asheville’s food scene is also award-winning, as it was named Yelp’s “Top U.S. Foodie Destination” in 2020. People from all walks of life can find something that draws them to Asheville, and the CENTURY 21 Connected firm is more than capable of helping them fully unlock the Asheville experience.
“Chris hits on many of the most important notes that define the CENTURY 21 brand, particularly his entrepreneurial spirit and his commitment to community that he’s carried across all of his ventures,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “It’s always reassuring to work with someone who truly understands their community, from both the perspective of a resident and a business owner. For people like Chris, they understand that a client isn’t just a client, they are a potential neighbor and friend. The CENTURY 21 Connected firm does an excellent job at promoting this sense of closeness, and we’re proud to help them spread their philosophy throughout Western North Carolina.”
Smith and his team are looking for relentless sales professionals to join their growing real estate company and invite area residents seeking a new professional opportunity, or real estate agents looking for a new home, to visit them at 410 Swannanoa River Drive in Asheville, NC 28805, call at 828-348-0222 or email at info@century21connected.com.
*Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 – December 1, 2023.
About CENTURY 21 Connected: CENTURY 21 Connected is an independently owned and operated franchise affiliate of Century 21 Real Estate, franchisor of the iconic CENTURY 21® brand, comprised of over 12,900 independently owned and operated franchised offices in 84 countries and territories worldwide with more than 142,000 independent sales professionals
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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