Twenty-Year-Old Staten Island Brokerage Is the Latest Affiliation Which Further Fortifies the Brand’s Empire State Presence
STATEN ISLAND, N.Y. (July 23, 2024) – Century 21 Real Estate LLC., a global industry leader and the most recognized name in real estate*, is continuing to fortify the CENTURY 21® brand’s presence in the Empire State with its latest affiliation of veteran-owned Herman & Co. Real Estate based in Staten Island.
Since the brokerage’s founding in 2004 by current broker/owner, Herman Herrera, it has been responsible for over $1 billion in sales volume throughout Staten Island and Brooklyn in New York, and Middlesex, Monmouth and Ocean Counties in New Jersey. Herrera acquired his real estate license in 1993 after spending his early adult years as a U.S. Marine and then as a school teacher. In the 30 years since his entrance into real estate, Herrera has been named a SIBOR Top Producer and has overseen his company complete over 1,000 transactions. Joining Herrera in leadership is fellow broker Anthony Adipietro, who was most recently named to the 2023 SIBOR Top Producer Club.
Under the leadership of Herrera and Adipietro, the company has developed a reputation for being a valuable source of expertise on traditional residential and commercial properties, as well as lot and land deals, luxury properties and new construction.
Now doing business as CENTURY 21 Standard Real Estate, Herrera, Adipietro and their relentless affiliated sales professionals will have access to the CENTURY 21 brand’s world-class technology and marketing, lead generation, agent learning and coaching and innovative productivity platform to help deliver the highest quality of service to buyers, sellers and investors.
Herrera and Adipietro are particularly excited to tap into the brand’s state-of-the-art marketing and branding tools. The company is already driven by both technological innovation as well as concierge-style personal service. With the backing of a nationally recognized brand such as CENTURY 21, Herrera and Adipietro can now lean further into these focuses on a much larger scale.
“We stress creativity and innovation in everything we do, particularly when it comes to out-of-the-box problem solving,” said Adipietro. “Many of these solutions can be found in embracing the latest technological innovations. I won’t hesitate to be an early adopter in social media or other marketing tactics as I see this as the perfect way to elevate both ourselves and our clients’ properties. With the CENTURY 21® brand and technological tools at our disposal, we can tap into even larger audiences with less leg work on our end.”
Much of the firm’s success can be attributed to its willingness to be a forward thinker in the real estate space. The company understands that every transaction is unique and requires a personal touch and creativity, which is where the firm thrives.
“Our two greatest assets in real estate are our people and our reputation,” said Herrera. “I joined this industry out of a desire to help families achieve the American Dream and every other person in our office also shares this value. I believe that it’s this genuine passion that allows us to consistently deliver for our clients while being happy to go the extra mile. Our affiliated agents and our clients always come first, and our reputation reflects that.”
CENTURY 21 Standard Real Estate is located in the heart of Staten Island, a highly coveted market for both young professionals and families alike, largely thanks to its suburban offerings and short commute to Manhattan. Sometimes referred to as the “forgotten borough” due to its small population in comparison to the other New York City neighborhoods, Staten Island is the perfect solution for those looking to enjoy city life, without sacrificing quieter, suburban and waterfront amenities.
“As an extension of one of the most lucrative real estate markets in the country, only the best of the best real estate professionals can succeed in Staten Island,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “For Herman’s company to be going on 20 years of operation in the area, that success speaks volumes about his abilities. It’s our honor to not only help a company that has sustained incredible success in a competitive market, but also to help someone who served our country and is now continuing to dedicate himself to serving others in everyday life.”
Herrera and Adipietro are looking for relentless sales professionals to join their growing real estate company and invite area residents seeking a new professional opportunity, or real estate agents looking for a new home, to visit them at 5488 Amboy Road in Staten Island, NY 10312 or call at 718.317.0400.
*Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 – December 1, 2023.
About CENTURY 21 Standard Real Estate
CENTURY 21 Standard Real Estate is an independently owned and operated franchise affiliate of Century 21 Real Estate, franchisor of the iconic CENTURY 21® brand, comprised of approximately 11,000 independently owned and operated franchised offices in 80 countries and territories worldwide with more than 131,000 independent sales professionals.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Erin Siegel
Century 21 Real Estate LLC, for
CENTURY 21 Standard Real Estate
201.913.1432
