THE CENTURY 21 BRAND EXPANDS IN THE BAY AREA WITH AFFILIATION OF MULTI-OFFICE BROKERAGE 

Northern California Industry Veteran Embraces Affiliation with the CENTURY 21 Brand For a Second Time to Further Elevate His Firm

BERKELEY, Calif. (July 24, 2024) – Century 21 Real Estate LLC., a global industry leader and the most recognized name in real estate*, is fortifying the CENTURY 21® brand’s presence in the San Francisco Bay area with its latest affiliation of long-standing, multi-office firm Bay Realty, which previously affiliated with the brand in 2004.

The company consists of two offices, one just east of San Francisco proper in Berkeley and the other in San Ramon. Founded in 2003, the full-service brokerage is led by 25-year industry veteran Ray Sharma. Sharma leads a roster of independent sales professionals who combine for over 50 years of collective experience assisting not just clients in Northern California but all across the country. His affiliated agents come from all walks of life, offering essential multilingual, multicultural and multigenerational assistance in one of the most diverse markets in America. 

Celebrating its 21st anniversary this year, Sharma’s firm has developed a reputation throughout the Greater Bay area for its multifaceted, holistic approach to client service. The firm assists clients with both residential and commercial buying and selling, including REO, luxury properties, commercial lots and lands. 

Now doing business as CENTURY 21 Bay Realty, Sharma and his relentless independent sales professionals will have access to the CENTURY 21 brand’s world-class technology and marketing, lead generation, agent learning and coaching and innovative productivity platform to help deliver the highest quality of service to buyers, sellers and investors.

San Francisco is one of the most frequently visited cities by international travelers in all of America, making an international brand such as CENTURY 21 all the more valuable in this market. 

“The CENTURY 21 brand offers unparalleled recognition and that’s an incredibly powerful tool to have at our disposal, especially here in the Bay Area,” said Sharma. “Not only that, but the brand’s internal identity also aligns perfectly with our values. We truly believe in committing to agent empowerment and individual dedication to our clients, which we can already feel being reciprocated within our new CENTURY 21 family.”

CENTURY 21 Bay Realty’s unwavering commitment to client satisfaction is a major factor behind the company’s success over the past 21 years. In a fluid industry such as real estate, clients have come to appreciate the stability that Sharma and his independent sales professionals offer. 

“Buying and selling real estate represents a significant moment of change in a person’s life,” said Sharma. “To be able to offer confidence and security during that process really goes a long way. No deal is too big or too small for us to devote our full time and effort towards, and we take great pride in making sure our client’s every need is addressed.”

“It seems very appropriate to re-join the CENTURY 21 brand on the 21st anniversary of Bay Realty’s founding. It will be like coming home to most of us,” said Managing Broker, Michael Price-Brown. “We are all excited to once again grow as a CENTURY 21 affiliated organization.”

“It takes the best of the best to succeed in the Bay Area, a market known for its rigorous competition and constant influx of new business,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “For Ray to not only be a 21-year constant in the area but to also be thriving after all this time is a glowing testament to his leadership style and grasp on the local industry. With his local expertise along with the international presence of the CENTURY 21 brand, we fully believe in Ray’s ability to become one of the most well-known names in real estate in the Bay Area.”

Sharma is looking for relentless sales professionals to join his growing real estate company and invites area residents seeking a new professional opportunity or real estate agents looking for a new home to visit them at 901 University Ave in Berkeley, CA 94710, or at 2551 San Ramon Valley Boulevard Suite 107A in San Ramon, CA 94583, or call at 510.728.7653.  

*Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 – December 1, 2023.

About CENTURY 21 Bay Realty

CENTURY 21 Bay Realty is an independently owned and operated franchise affiliate of Century 21 Real Estate, franchisor of the iconic CENTURY 21® brand, comprised of approximately 11,000 independently owned and operated franchised offices in 80 countries and territories worldwide with more than 131,000 independent sales professionals.

Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.


© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Media Contact:

Erin Siegel

Century 21 Real Estate LLC, for 

CENTURY 21 Bay Realty

201.913.1432

erin.siegel@century21.net

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