Fourth major acquisition for the firm expands service area from the Central Coast to the Monterey Peninsula
SAN LUIS OBISPO, Calif., (June 25, 2023) – Better Homes and Gardens Real Estate Haven Properties with existing offices San Luis Obispo, Morro Bay, Pismo Beach, Santa Maria and Paso Robles announced today the opening of a new office in Monterey, creating a combined service area of 175 miles along California’s Coast.
Located at 118 Webster Street in Monterey, the firm opened with 15 affiliated real estate professionals experienced in serving Monterey County including Carmel, Monterey, Pacific Grove, Aromas, Elkhorn, Moss Landing, Marina, Seaside, Castroville and Prunedale to name a few of the areas unique communities.
This marks the fourth major expansion for the firm since joining the Better Homes and Gardens® Real Estate network in 2016 and brings the company’s office count to six and its agent count to 135. A top-performing company in the brand, the firm is led by broker/owner Gavin Payne, who is widely respected for his strong leadership, dedicated broker support and agent growth.
Payne is also a graduate of Ascend: The Executive Leadership ExperienceSM, a one-year leadership program offered by BHGRE’s parent company Anywhere. Ascend is designed to provide rising leaders with the skillset and tools to help shape the future of the industry.
“Opening an office in Monterey is yet another exciting development for the company that adds to our tremendous momentum as we continue building market share and strive to achieve our goal of becoming the largest producing brokerage on the Central Coast,” said Payne.
“But I want to be clear that the success of the firm comes down to the success of our affiliated agents,” he continued. “As a non-competing broker, I am able to focus 100% of my attention on building true partnerships with my agents. As their dedicated mentor, I am committed to their continued success. Today, my entire business model, from daily tasks to long-term goals, is defined by one thing — agent success.”
Growth plans for the Monterey office include increasing agent productivity with the firm’s proven professional development program and attracting full-time, growth-minded real estate professionals – both new and experienced agents – to the firm. As the agent roster expands, the office will be even better positioned to serve clients across the Monterey Peninsula including Carmel by the Sea, Pebble Beach, Pacific Grove, Seaside and Marina.
Payne’s focus on professional development is widely known; the newly affiliated agents will have access to many business-building resources in Be Better University®, the brand’s award-winning professional development and learning platform. In addition, PinPointSM, a proprietary BHGRE® brand tool that taps into consumer interest data from Better Homes & Gardens magazine and its publisher Dotdash Meredith’s customer database of more than 175 million consumers, will provide agents with a unique prospecting tool.
About Better Homes and Gardens Real Estate Haven Properties
Better Homes and Gardens Real Estate Haven Properties is part of the Better Homes and Gardens® Real Estate network and leverages cutting-edge technology, innovative marketing, and a renowned brand presence to support client and agent success. We have access to global marketing, the BHG media network, and exclusive luxury real estate services unlike anything provided by other local firms. Our affiliation with a trusted brand – a brand synonymous with everything home, family, and lifestyle for over 100 years – is unique in our market.
For more information, please visit Better Homes and Gardens Real Estate Haven Properties.
Media Contact:
Misty Beard
973-407-2331
