If an agent wants to learn something new or get an answer to a question, where do they turn for help?
According to researchers, they most commonly ask their manager, ask a peer, ask AI, or search the internet for answers.
What they don’t do is reference their training materials or seek out company-published information.
When connecting with a prospect, you may not be helping yourself by talking about your training program even if it’s the best one on the planet.
From the prospect’s perspective, you’re offering them something that is not overly helpful and will be unappreciated.
Training was listed as the least important reason someone would change brokerages according to research cited in yesterday’s Insight.
How do progressive hiring managers handle this issue?
