You’ll know you’ve conducted a good interview if you’ve uncovered some of your prospect’s pain. Agents change companies to solve a problem. Crafting unique solutions to very specific points of pain helps build a strong connection to your prospect and elevates you to a trusted advisor role. But don’t stop there.
If an agent wants to learn something new or get an answer to a question, where do they turn for help? According to researchers, they most commonly ask their manager, ask a peer, ask AI, or search the internet for answers. What they don’t do is reference their training materials or seek out company-published information….
For years, researchers have attempted to quantify what makes people happy in their jobs. While it’s obvious this information would be helpful from a retention perspective, it’s something every recruiter would want to know as well. Why?
By Ben Hess While you’d never do this in real life, according to Dr. Travis Blackberry, this is what happens when you ignore nonverbal cues during a conversation. Here are some of the most common body language tendencies and what they communicate: Slouching: a sign of disrespect. Exaggerated gestures: stretching the truth. Turning yourself away from others: uncomfortable and…
By Ben Hess Teachers give tests to students to determine if they’re meeting standards. It’s a simple, one-way relationship. The teacher is in charge, and the student must measure-up to get a good grade. Since our formative years were spent in the education system, we tend to look at all assessments from this perspective. During…
By Ben Hess In case you missed it, Inman published the results of an extensive, experienced agent recruiting survey last week. The survey revealed that 39% of agents plan to switch brokerages this year. This is a 56% increase from those who shared a similar desire in 2023. Agents start looking for alternatives when their needs are…
Change and uncertainty kindles anxiety in most individuals. And real estate agents are no different.
With the NAR settlement becoming public last Friday, anxiety in the real estate industry is, once again, heightened.
