“Nobody Knows Homes BetterSM” Tagline Celebrates How Better Homes and Gardens Real Estate Affiliated Professionals Stand Out
MADISON, N.J. (Oct. 21, 2024) – Better Homes and Gardens® Real Estate announces the launch of a new brand campaign and tagline, emphasizing their impressive 99% client satisfaction rating and deep understanding of homes. This campaign further connects the trusted reputation and quality synonymous with the iconic Better Homes & Gardens media brand, which engages more than 42 million print and digital readers annually, and the real estate brand.
The “We Know” campaign showcases how consumers benefit from working with a Better Homes and Gardens Real Estate affiliated agent for unmatched knowledge about the real estate buying and selling experience and an understanding of how people enjoy and engage with their homes.
The campaign launched with a one-minute brand video, showcasing the Better Homes and Gardens Real Estate affiliated agent’s expertise in trends and understanding of the real estate buying experience. The video concludes with the brand’s new tagline, ‘Nobody Knows Homes BetterSM.’
DETAILS:
- The advertising effort begins by reaching more than 70% of U.S. consumers via Better Homes and Gardens Real Estate’s exclusive access to 175 million consumers through its Dotdash Meredith partnership. This includes a two-page spread in the October issue of Better Homes & Gardens magazine along with online assets.
- Affiliated agents and brokerages have access to numerous campaign materials, including social media graphics, posters and videos.
- A series of “We Know” campaign assets include:
- Image of firepit outside a home with the copy, “We know what makes a firepit the perfect night out” followed by the “Nobody Knows Homes Better. tagline.
- Image of a foyer with the copy, “We know what makes a first impression out a foyer” followed by the tagline.
- Image of a backyard, “We know what makes a garden an eden” followed by the tagline.
QUOTES:
“As Better Homes and Gardens Real Estate evolves, we felt it was critically important to further showcase ourselves as THE trusted brand in real estate by fully connecting with the iconic power and trust of the Better Homes & Gardens brand which has showcased how we live for more than 100 years. That knowledge and trust, combined with our affiliated brokers and agents’ skills in advising and guiding their clients through the home buying and selling journey, is unique and unmatched. While ‘Nobody Knows Homes Better’ is a play on the Better Homes & Gardens name, it perfectly fits who we are.”
Ginger Wilcox, President, Better Homes and Gardens Real Estate
“We worked closely with the Better Homes & Gardens team and those at their parent company Dotdash Meredith to identify how the buying and selling process is uniquely tied to the dreams, emotions, and experiences a home provides. This branding campaign has only scratched the surface on how we plan to support our affiliated agents and brokerages as they integrate their knowledge of how each home is unique with their experiences working with thousands and thousands of buyers and sellers each year. We are looking forward to working with the Better Homes & Gardens editorial teams to routinely showcase emerging trends in how we enjoy our homes.”
David Marine, Chief Marketing Officer, Anywhere Brands
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 12,400 independent sales associates in over 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Türkiye.
Better Homes and Gardens® Real Estate, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331
