Award-Winning Women-Led Brokerage Helps Expand a Lifestyle Real Estate Brand’s Presence in Middle Tennessee
MADISON, N.J. (Dec. 10, 2025) – Town & Lake Realty, a women-led brokerage serving
the rolling hills of Middle Tennessee, is the latest firm to affiliate with the Better Homes
and Gardens® Real Estate brand.
The firm, now doing business as Better Homes and Gardens Real Estate Town & Lake,
is known for its ability to blend small-town values with modern marketing and innovation.
With a focus on collaboration and community commitment, the firm consistently delivers
high-quality results across all residential transactions, particularly relating to waterfront
properties, which are a staple in the Center Hill Lake area. The firm’s blend of
knowledgeable professionals helps them provide guidance to clients not only on the
intricacies of the transaction, but also on the zoning, development, and septic
regulations unique to their nearby rural lake market. Their ability to act as both a local
resource and as facilitators has helped the firm to win seven consecutive “Best of the
Best” awards from the Smithville Review.
The firm’s leadership team consists of Gina Butler and Jennifer Hannah, both
broker/owners who bring a combined three decades of Tennessee real estate
experience and deep local expertise. With nearly two decades of real estate experience,
Butler has built a solid foundation of clients thanks to her person-first mindset, attention
to detail, and consistent professionalism. With CPM and ARM Management
Professional Designations, Butler is also an experienced property manager, which
further helped her build a diverse book of business. Hannah’s passion lies in the sales
and marketing side of the business. As a self-taught marketing professional, a licensed
principal auctioneer, and a 10-year real estate veteran, she perfectly complements
Butler’s leadership style.
In addition to having access to the Better Homes and Gardens ® Real Estate brand’s
enhanced marketing assets, Hannah and Butler both looked to pursue future growth
opportunities and to help keep their firm up to speed with the evolving real estate
landscape. With access to the brand’s enhanced technology stack, the duo can spend
less time trying to modernize their services and more time providing mentoring to new
agents and focusing on maintaining meaningful relationships. This extra bandwidth can
also help Hannah and Butler shift their sights towards growing further into East
Tennessee.
Quotes:
“Town & Lake Realty’s local reputation speaks for itself. In a small-town rural market,
where everyone knows each other, building a sense of community is paramount.
Jennifer, Gina and all of their affiliated agents understand this perfectly, and that’s
reflected through both their awards and their constant stream of clients. We know how
important it is for the firm to be able to expand without losing its homegrown identity,
and we can’t wait to provide them with the tools to do exactly that.”
-Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC
“When we met with the folks at Better Homes and Gardens Real Estate, it felt like
home. They recognized that we have a great thing going already, and instead of trying
to change who we are, they offered us tools to enhance what we know already works in
our market. The people there are extremely easy to connect with, and they helped us
feel comfortable as we began to navigate a major change in our business. As an
independent brokerage, it felt like we were swimming in an ocean by ourselves, but
now, we have support from a brand that understands how to navigate the vast, modern
real estate world.”
-Gina Butler, Broker/Owner, Better Homes and Gardens Real Estate Town & Lake
“We believe in developing worthwhile relationships, acting with integrity, and delivering
the best results possible. We’ll never sacrifice any of these tenets to get a deal done,
and the Better Homes and Gardens ® Real Estate brand also shares the same
commitment. Of course, we understand that real estate is always evolving, but we
wanted to make sure that we found the right brand to evolve with. To us, the BHGRE ®
brand is the answer.”
-Jennifer Hannah, Broker/Owner, Better Homes and Gardens Real Estate Town &
Lake
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens ® Real Estate network is a dynamic real estate brand
that offers a full range of services to brokers, sales associates and home buyers and
sellers. Using innovative technology, sophisticated business systems and the broad
appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network
embodies the future of the real estate industry while remaining grounded in the tradition
of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real
Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real
estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens ® Real Estate network includes approximately
11,000 independent sales associates in approximately 400 offices serving home buyers
and sellers across the United States, Jamaica, The Bahamas, Australia, and Türkiye.
Better Homes and Gardens ® , BHGRE ® and the Better Homes and Gardens Real Estate
Logo are registered service marks owned by Meredith Operations Corporation and
licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens
Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal
Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331
Misty.Beard@bhgre.com
